
Listeners:
Top listeners:
100% Whatever Westcountry Playing Whatever From Whenever
London Calling Podcast Yana Bolder
A new voice for the Westcountry — and a new opportunity for your business.
Broadcasting from our brand-new centre in Weston-super-Mare, 100% Whatever Westcountry is your fresh, local radio station for North Somerset, the Levels, and the Coast — live on 100.5 FM, smart speakers, and soon on DAB Digital Radio.
From Glastonbury Tor to Clevedon Pier, we bring professional-quality broadcasts with real local soul — and we’re helping businesses like yours get noticed.
We combine national-level polish with a Westcountry heart. Our licensed brand and format mean you get professional production values — tailored perfectly for our area.
We live and breathe the Westcountry. Broadcasting 24/7, we’re right there with local news, events, and voices. Our audience? Mainly adults 25-54, but we’re pulling in listeners younger and older too — active, responsive, and ready to connect with your brand.
Radio consistently delivers a brilliant return on investment, with industry figures showing an average £7.70 back for every £1 spent. Real reach, real results, no wasted effort.
With our ‘Whatever Sounds Good’ playlist, trusted news from Sky News Radio, and a pro morning show hosted by national presenter Allan Lake, we keep listeners tuned in — and tuned in longer.
Since we launched, our online listening has jumped 236% compared to the previous station on 100.5FM — and direct messages from listeners are up 481%.
We’re reaching tens of thousands of local adults every month — similar to Heart and Greatest Hits Radio — but we’re more connected, more local, and frankly, a better fit for businesses that care about community.
Whether you’re looking to introduce your brand, drive footfall, or sponsor key content like weather updates or news bulletins, we’ll tailor a package that works for your goals — and your budget.
Daily Advertising Packages: Get your message heard across the day with smart scheduling.
Sponsorship Opportunities: Attach your brand to trusted segments and build deeper recognition.
Custom Campaigns: We work with you to craft authentic, effective ads that get results — no cheesy jingles, no dodgy voice acting, just genuine, trust-building storytelling.
Advertising with 100% Whatever Westcountry means more than just getting your name out there — it’s about becoming part of the local fabric.
You’ll grow your brand and help keep vital local information, events, and stories alive across our community.
Let’s build something brilliant together.
100% Whatever Radio is a UK registered trade mark of 100 Percent Broadcasting Ltd and used under licence. Whatever Westcountry - North Somerset Local Media Limited - Company Number: 15891149 North Somerset Digital Radio Limited - Company Number: 16384654